It’s that time of year again – the “WPP Brandz Top 100 Most Valuable Global Brands” has just been released for 2015, and this year (their 10th anniversary) it features a subset of my Tiny Planets series.
Contained within the 100-page publication, there’s analysis on every section of the world, along with insight into which brands are making headlines and commanding huge value.
In between each section, you’ll find an introduction featuring a subset of my cityscapes re-formed as Tiny Planets, and re-worked to be as up to date as possible. When you’re including places like Shanghai, the photo really does need to be from within the past month or it’s an old skyline!
Each major geography is covered, with insight into the sheer scale of some of these operations. With single and double-page spreads, there’s a lot of photography contained within, alongside a huge amount of analysis and insight 🙂
And to do it? Well, the “app” versions of the Tiny Planets simply aren’t up to scaling and printing at a decent resolution so every single one of my cityscapes were modified by hand to create a seamless “world” to present each location. Oh, and quite a few of them are brand new too 😉
We have Shanghai’s crazy ever-changing skyline over the bund, now featuring the Shanghai Tower, completed this year.
From New York, the now-completed Freedom Tower now features as the star of the show when photographing the financial district downtown.
Along with Tokyo, Dubai’s series now features its most iconic tower – the Burj Khalifa – which actually creates a problem when forming a globe: It’s so much bigger than everything else, it actually throws the “planet” off-center!
Keep an eye out for more Tiny Planet work, and for those interested in which brands really are the most valuable right now, you could do worse than checking out the WPP Brandz guide yourself… 😉